Final answer:
To see data in the Multi-Channel Funnels reports, you need to set up either Goals or Ecommerce tracking in Analytics. for hence, option (a) is the correct answer.
Step-by-step explanation:
In order to see data in the Multi-Channel Funnels reports you must first implement Goals or Ecommerce.
The answer to this question is true. To see data in the Multi-Channel Funnels reports, you need to set up either Goals or Ecommerce tracking.
Goals are used to measure specific actions that users take on your website, such as completing a purchase or filling out a form. Ecommerce tracking, on the other hand, is used to track revenue and transaction data from your online store.
By implementing either Goals or Ecommerce tracking, you can track the customer journey through multiple channels and understand how different marketing efforts contribute to conversions.
The answer to the student's question is true; Multi-Channel Funnels reports require the implementation of Goals or Ecommerce to provide data on how different marketing channels contribute to conversions.
In response to the student's question: In order to see data in the Multi-Channel Funnels reports, you must first implement Goals or Ecommerce. The answer is true. Multi-Channel Funnels (MCF) reports in Analytics are designed to show how marketing channels work together to lead to conversions. Before you can use MCF reports, you need to have either Goals or Ecommerce tracking setup in your Analytics account. This is because MCF reports rely on conversion data to track interactions across different channels that contribute to a conversion.
Importance of Implementing Goals or Ecommerce
Setting up Goals allows you to track specific user interactions on your site. These interactions could include actions like newsletter signups, form submissions, or even time spent on a page. Similarly, if you have an online store, setting up Ecommerce tracking is vital to understanding how users complete transactions on your site. Without these implementations, MCF reports will not have any conversion data to analyze, thus rendering them ineffective.