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Why can AdWords clicks sometimes differ from Analytics sessions in your reports?

a. some visitors may have javascript disabled
b. some visitors may be blocking cookies
c. clicks and sessions are different metrics
d. all of the above

User Cfrederich
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1 Answer

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Final answer:

AdWords clicks can differ from Analytics sessions due to various reasons, including visitors disabling JavaScript and blocking cookies, as well as the differences between clicks and sessions as metrics.

Step-by-step explanation:

The reason why AdWords clicks can sometimes differ from Analytics sessions in your reports is because of all of the above: some visitors may have JavaScript disabled, some visitors may be blocking cookies, and clicks and sessions are different metrics.

When a visitor has JavaScript disabled, it prevents certain tracking codes from executing, which can result in a click not being recorded as a session in Analytics.

Similarly, if a visitor is blocking cookies, it prevents the tracking of their session in Analytics, even if they clicked on an AdWords ad.

Lastly, clicks and sessions are different metrics because a click refers to the action of a user clicking on an AdWords ad, while a session refers to a visit to a website. It is possible for a click to be recorded without a corresponding session being tracked in Analytics.

User Abe Hendlish
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