Final answer:
Social harmony as the moral purpose of public relations aligns with ethical practices that foster human flourishing and community well-being. This is reflected in philosophies like Confucianism which stress the importance of social roles and relationships in achieving moral integrity. Public relations aiming at harmony support societal goals like social justice and the general welfare.
Step-by-step explanation:
The concept that social harmony may be considered the moral purpose of public relations implies a connection between ethical practices and the wellness of a community. In examining the role of public relations, we see an alignment with the morals based on virtues that contribute to human flourishing, such as cooperation and care. Confucian philosophy, for instance, emphasizes the importance of relationships and social roles in shaping an individual's moral responsibilities, advocating for a structured society where moral norms guide social interactions and ensure harmony.
Good public relations practices can foster understanding and agreement among stakeholders to make decisions that benefit the community, reflecting a dedication to the public interest. Legal systems, government policies, and ethical ideologies differ in how they address the balance of individual rights and community well-being but share a common goal of creating a society in which all members can thrive. Thus, public relations that aim at social harmony can be seen as supporting moralistic states that endorse government involvement to ensure the general welfare and promote social justice.
Furthermore, the relational aspect of virtue expressed through Confucianism and similar philosophical stances supports the idea that understanding and fulfilling one's role within social interactions is paramount to achieving moral integrity and, consequently, a harmonious society. This reinforces the moral purpose of public relations as a mediator in the "human dance," carefully orchestrating interactions in pursuit of the greater good.