Question

A company is considering an expansion into a new target market. The company's management team develops a decision process to analyze current market strengths and to predict needs for the proposed new target market.

Which benefit does the company gain by developing this target market decision process?
a. The company reduces debt financing.
b. The company becomes data-centric.
c. Management travel is reduced.
d. Management decisions are easier.

Answer 1

The company gains the benefit of becoming data-centric by developing the target market decision process.

Step-by-step explanation:

The benefit that the company gains by developing this target market decision process is that it becomes data-centric. By analyzing current market strengths and predicting needs for the proposed new target market, the company gathers data and information that can be used to make informed decisions. This enables the company to understand the market better and make strategic choices based on facts and evidence.