Final answer:
Candidates make claims and support them with evidence and reasoning in their overall argument. This can include slogans and various supporting techniques.
Step-by-step explanation:
In an argument, a candidate advances their overall argument by making claims and supporting them with evidence and reasoning. These claims can take the form of slogans, such as the ones used by Kennedy and Nixon in the 1960 campaign. For example, Kennedy's slogans like 'Leadership for the 60s' and 'Leadership we need' were designed to appeal to voters by giving them a simplified reason to choose him as a leader. They use rhetorical appeals to emphasize their points and unify their message.
The support for each claim can come in the form of logical reasoning, evidence, or both. Candidates can support their claims by quoting, summarizing, or paraphrasing expert opinions, providing anecdotes and examples, or citing appropriate statistics and facts.
The rhetorical appeal or device that best describes each claim or its support can vary. It could include repetition, rhetorical questions, or other persuasive techniques used by the candidates to emphasize their points and unify their message.
In the examples provided, Kennedy and Nixon each used concise slogans to distill their arguments into a compelling message aimed at voters. Kennedy's "Leadership for the 60s" and Nixon's "They understand what peace demands" act as foundational claims for their campaigns. The arguments supporting these claims would then be constructed using a variety of evidence and reasoning, framing their respective positions on issues like leadership quality and peacekeeping as essential voter considerations.
To properly evaluate these historical arguments, one must examine the claims, support, and cited evidence, all tied together with rhetorical strategies to persuade the audience effectively.