Final answer:
Segmentation should indeed be done before targeting, as it allows businesses to understand and then select specific consumer groups to target with marketing strategies.
Step-by-step explanation:
The statement that segmentation should ALWAYS be done BEFORE targeting is True. The marketing process typically follows a sequence starting with market segmentation, which involves dividing the broader market into smaller segments of consumers with similar needs or characteristics. Only after these segments are well-understood can a business effectively target these groups with tailored marketing strategies. Targeting involves selecting one or more segments to which the company will market its products or services, and it is crucial that this is informed by prior segmentation to be effective.