Final answer:
The term that refers to the marketing logic of creating customer value and achieving profitable customer relationships is marketing strategy.
Step-by-step explanation:
The correct term that refers to the marketing logic by which a company hopes to create customer value and achieve profitable customer relationships is marketing strategy.
A marketing strategy is a plan of action designed to promote and sell a product or service. It involves identifying target customers, understanding their needs and preferences, and creating a marketing mix that will effectively reach and satisfy them.
For example, a company may develop a marketing strategy that focuses on the unique features and benefits of their product, targets a specific customer segment, and uses digital advertising and social media to reach and engage their target audience.