Question

What is the marketing concept?

a. The idea that consumers will not buy enough of the firm's products unless the firm undertakes a large-scale selling and promotion effort
b. A philosophy in which achieving organizational goals depends on knowing the needs and wants of target markets and delivering the desired satisfactions better than competitors do
c. The idea that consumers will favor products that offer the most quality, performance, and features
d. The idea that consumers will favor products that are available and highly affordable

Answer 1

The marketing concept is a philosophy in which achieving organizational goals depends on understanding customer needs and delivering value better than competitors.

Step-by-step explanation:

The marketing concept is a philosophy in which achieving organizational goals depends on knowing the needs and wants of target markets and delivering the desired satisfactions better than competitors do. It focuses on understanding consumer needs and providing value to the customer by creating and delivering products and services that meet those needs.

For example, instead of simply trying to sell as many products as possible through a large-scale promotion effort (option a), the marketing concept emphasizes the importance of customer satisfaction and building long-term relationships with customers.