Final answer:
Strategic planning is the process of developing and maintaining a strategic fit between the organization's goals and capabilities and its changing marketing opportunities.
Step-by-step explanation:
Strategic planning is the process of developing and maintaining a strategic fit between the organization's goals and capabilities and its changing marketing opportunities.
It involves analyzing the current market situation, setting objectives, and creating strategies to achieve those objectives.
By aligning the organization's goals and capabilities with market opportunities, strategic planning helps businesses stay competitive and achieve long-term success.