Final answer:
Customer equity is the total combined values of all of the company's customers. Customer lifetime value refers to the total predicted revenue a customer will generate for a company. Share of customer is a measure of the percentage of a customer's purchasing power that a company captures.
Step-by-step explanation:
Customer equity is the total combined values of all of the company's customers. It represents the monetary worth of the customer base to the business. To calculate customer equity, you would add up the lifetime value of each individual customer.
Customer lifetime value, on the other hand, refers to the total predicted revenue a customer will generate for a company during their entire relationship with that company. It helps businesses measure the long-term value of their customers.
Share of customer is a measure of the percentage of a customer's purchasing power that a company captures. It focuses on increasing the share of products or services a customer buys from a single company, rather than spreading their purchases across multiple companies.