Final answer:
Amazon Web Services revolutionized the database industry by offering flexible, scalable, and cost-effective cloud services. Traditional database companies had to reassess their service and pricing models to compete in the new cloud market.
Step-by-step explanation:
The introduction of Amazon Web Services (AWS) significantly impacted other database companies by providing scalable, reliable, and cost-effective cloud computing resources. AWS's on-demand infrastructure meant that businesses could scale their database needs without the upfront capital expenditure for hardware. This change forced legacy database providers to adapt to the cloud computing model or risk becoming obsolete.
Traditional database companies had to compete with AWS's flexible pricing model, which offered pay-as-you-go services. Combined with AWS's continuous innovation and broad range of services, this led to a shift in how companies approached their IT infrastructure.
Amazon's aggressive pricing and expansive service offerings made it difficult for existing database companies to maintain their market share and compelled them to innovate or pivot their services to include cloud-based options. As a result, many database companies had to reassess their pricing, service models, and strategic plans to stay competitive in the era of cloud computing.