Final answer:
Sitecore calculates the engagement value based on factors such as page visits, time spent on the website, and interactions with site elements. It uses rules, scoring models, and machine learning algorithms to determine the value.
Step-by-step explanation:
Sitecore calculates the engagement value based on various factors such as page visits, time spent on the website, and interactions with site elements. It uses a combination of built-in rules, scoring models, and machine learning algorithms to calculate the engagement value.
For example, let's say a user visits multiple pages, spends a significant amount of time on the website, and interacts with forms or downloads files. These actions contribute positively to the engagement value. On the other hand, if a user spends only a few seconds on a page and quickly leaves, it may have a negative impact on the engagement value.
The engagement value helps Sitecore determine the effectiveness of the website in attracting and retaining users. It is used to personalize the user experience, prioritize content, and measure campaign success.