Final answer:
A broker's personal testimonial about a school district is used to build trust with a prospective buyer by showing their involvement and knowledge about the community, encouraging the buyer to feel reassured despite imperfect information.
Step-by-step explanation:
A broker making the statement "My kids went to this school district and we thought it was the best" is using a personal anecdote to establish credibility with a prospective buyer. This approach can be particularly persuasive in real estate, where brokers often need to reassure possible buyers facing imperfect information.
They might do so by leveraging their own experiences, highlighting their community involvement, and showing that they have researched the subject matter, somewhat similar to using selective imagery in real estate advertisements to portray a property in the best light.
Good real estate agents will also address potential concerns directly, offer transparent information, and provide testimonials or references from satisfied clients to reassure buyers. In the scenario provided, the broker is suggesting that they are concerned residents and educated parents who have made an informed decision about the quality of the local school district, thus encouraging trust in their judgement.