Final answer:
The toothpaste business has chosen a marketing strategy that emphasizes the health benefits of its product, particularly its disease-prevention capabilities through the use of fluoride and antibacterial agents.
Step-by-step explanation:
The toothpaste business is promoting health benefits to market its product, focusing on how its toothpaste helps to prevent diseases. The use of fluoride, specifically sodium fluoride (NaF), stannous fluoride (SnF₂), olaflur, and sodium monofluorophosphate (Na₂PO₃F), is a key component in its marketing strategy. These compounds contribute to the prevention of dental caries (cavities) and the maintenance of oral hygiene by reinforcing the dental enamel and controlling microbial activity in the mouth.
Additionally, toothpaste formulations typically include abrasives to physically remove plaque, antibacterial agents like triclosan or zinc chloride to prevent gingivitis, and flavorants such as peppermint to encourage usage. The presence of fluoride is essential not only because it strengthens tooth enamel by becoming part of its structure, but also due to its bacteriostatic properties, which slow down the decay process. Toothpaste brands may add other ingredients, such as xylitol, to increase the efficacy of the product.
To summarize, the business has chosen a strategy that emphasizes the protective attributes of its toothpaste against oral diseases, utilizing the scientifically proven benefits of fluoride and other enamel-strengthening compounds. This tactic addresses consumers' health concerns and promotes proper dental hygiene practices.