Final answer:
Operational CRM focuses on automating business processes, Analytical CRM provides insights on customer data, and Collaborative CRM fosters communication and engagement with customers.
Step-by-step explanation:
Operational CRM: This type of CRM focuses on automating the everyday business processes and interactions with customers. It includes functionalities such as sales force automation, marketing automation, and service automation. Operational CRM aims to enhance efficiency and productivity in customer-facing operations.
Analytical CRM: Analytical CRM aims to provide insights and analysis on customer data to improve decision-making and strategy formulation. It involves tools and techniques for data collection, data mining, and data analysis. Analytical CRM helps in understanding customer behavior, segmentation, and predicting customer preferences.
Collaborative CRM: Collaborative CRM focuses on facilitating communication and collaboration with customers. It includes features like customer portals, online forums, and social media integration. Collaborative CRM aims to foster customer engagement, loyalty, and brand advocacy through interactive and collaborative interactions.