Final answer:
For Aylin's advertising budget and strategy, defining goals and target audience is vital. Social media should utilize message targeting, while billboard advertising must be visually impactful and concise. Aylin needs to conduct thorough research to align her advertising with her business objectives.
Step-by-step explanation:
Developing an Advertising Budget and Strategy
When Aylin, a small business owner, prepares her advertising budget, it's essential to first define her goals and objectives for the advertising campaign. To achieve this, Aylin must tackle the 5 W's: identifying who is involved, what she wants to accomplish, where the advertising will take place, when it needs to be rolled out, and why she is pursuing these advertising strategies. Understanding her target audience is crucial; Aylin needs to comprehend their social, cultural, and linguistic factors to effectively shape her messaging.
Advertising on social media and billboards will require different approaches. For social media, Aylin should use message targeting techniques like polls and targeting groups to construct a campaign message that resonates with her audience and is easy to digest. On the other hand, billboard advertising should aim for high impact visuals and succinct messages due to the transient nature of the audience. By being clear and concise, Aylin can ensure her advertising effectively communicates with her intended audience and supports her business objectives.
As she begins the planning stages of her project, Aylin should use resources at her disposal to organize her thoughts and strategies. This could include journal writing, focusing on how to encourage her target audience via slogans and messages, and evaluating the information through formal research and informal data collection. The insights gained from this research will help Aylin to create a focused and efficient advertising budget that aligns with her business goals.