Final answer:
The most important general environment factors that need to be considered for the Latam Airlines industry are economic factors and regulatory factors.
Step-by-step explanation:
In analyzing the Harvard case about Latam Airlines, two important general environment factors that need to be considered for the industry are economic factors and regulatory factors.
Economic factors play a significant role in the airline industry. This includes factors such as economic growth, inflation rates, and exchange rates. For example, a strong economy with low inflation and stable exchange rates can lead to increased demand for air travel and higher profitability for airlines.
Regulatory factors also have a significant impact on the airline industry. These factors include government regulations, policies, and restrictions. For instance, regulations related to safety, security, and environmental sustainability can affect the operations and profitability of airlines.