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You are to assume the role of a market analyst. Your employer, a Strategic Marketing Consultancy, has been asked by Bettys & Taylors Group Ltd (tea/coffee) to evaluate how they could improve in tw...

a. In what capacity are you asked to assume a role?

Market analyst
b. Who is your employer in this scenario?
A Strategic Marketing Consultancy
c. Which company is seeking an evaluation in this task?
Bettys & Taylors Group Ltd (tea/coffee)

1 Answer

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Final answer:

As the trade policy advisor for Malawi's coffee industry, you can enact several policies to protect the infant industry and support local coffee producers. These policies include implementing tariffs on Tanzanian coffee imports, providing financial support to Malawi coffee producers, and investing in research and development. By implementing these measures, you can help foster the growth and competitiveness of the Malawi coffee industry.

Step-by-step explanation:

Policies to Enact:

Implement a tariff on Tanzanian coffee imports

Provide financial support to Malawi coffee producers

Invest in research and development for the coffee industry

Step-by-step explanation:

As the trade policy advisor, there are several policies you can enact to support Malawi coffee producers and protect the infant industry from cheap Tanzanian coffee:

Implement a tariff on Tanzanian coffee imports: By imposing a tariff on cheap Tanzanian coffee, you can increase the cost of imported coffee and make Malawi coffee relatively more competitive in the market.

Provide financial support to Malawi coffee producers: By offering financial assistance such as grants, loans, or subsidies, you can help Malawi coffee producers invest in infrastructure, modern technology, and improve the quality of their coffee.

Invest in research and development for the coffee industry: Allocate resources towards research and development to improve coffee cultivation techniques, increase yields, and enhance the overall quality of Malawi coffee. This will enable the coffee industry to achieve long-term growth and competitiveness.

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