Final answer:
For Malawi's trade policy regarding its infant coffee industry, protective tariffs and other supportive measures could be enacted to safeguard against cheap imports and foster industry growth. In contrast, Coffee Bean & Tea Leaf's growth strategies might involve franchising, product diversification, and enhancing customer engagement.
Step-by-step explanation:
When in charge of trade policy for Malawi, especially considering the infant industry status of Malawi coffee, one could consider implementing protective tariffs on imported coffee, specifically from regions such as Tanzania. This measure would prevent the local market from being undercut by cheaper imports, thus allowing the domestic coffee producers to grow and establish themselves within the local and international markets. However, it is essential to balance protectionism with the long-term goal of creating a competitive and efficient industry. Additionally, providing subsidies for coffee producers, investing in coffee-related research and development to improve quality, and seeking trade agreements favorable to Malawi's coffee can also be part of the policy measures to strengthen the industry.
As for the growth initiatives of the Coffee Bean & Tea Leaf company, they would likely encompass market entry strategies like franchising or partnerships to tap into new regions, product diversification to cater to changing consumer preferences, and focused customer engagement strategies to build brand loyalty and improve customer experience.