Final answer:
Demand refers to consumer purchasing behavior, while demand management focuses on forecasting and managing demand patterns in logistics. It involves strategies such as forecasting and inventory management.
Step-by-step explanation:
Demand refers to the quantity of a product or service that individuals are willing and able to purchase at various prices. It is influenced by factors such as price, income, consumer preferences, and advertising.
Demand management in logistics and supply chain management, on the other hand, focuses on forecasting and managing demand patterns to ensure that the right quantity of products is available at the right time and place. It involves strategies such as demand forecasting, inventory management, and order fulfillment.
For example, a company may use demand management techniques to anticipate fluctuations in customer demand and adjust production and inventory levels accordingly, minimizing stockouts and excess inventory.