Question

Influences on Consumer Buying Behavior. 1.Introduction 2. situational, psychological, and social. Provide an example of each.

Answer 1

Consumer buying behavior is influenced by situational, psychological, and social factors. Situational influences are specific to the immediate situation, psychological influences are internal factors, and social influences are external factors influenced by the social environment.

Step-by-step explanation:

Consumer buying behavior is influenced by a variety of factors, including situational, psychological, and social influences.

1. Situational influences: These are factors that are specific to the immediate situation in which a purchase is made. An example of a situational influence is a limited-time sale or discount on a product that influences a consumer to make a purchase.
2. Psychological influences: These are internal factors that affect an individual's buying behavior. An example of a psychological influence is the perception of a product's quality based on its brand reputation.
3. Social influences: These are external factors that are influenced by the individual's social environment. An example of a social influence is the tendency to buy a product because it is popular among friends or peers.