Final answer:
A non-contractual promise is an informal assurance that is not legally binding but carries moral or social expectations. Such promises, common in businesses like movie theaters and restaurants, rely on customer service rather than formal agreements, and serve to build trust and encourage consumer purchases in uncertain situations, like online shopping.
Step-by-step explanation:
Understanding Non-Contractual Promises
A non-contractual promise refers to an assurance or pledge that is not legally binding but still holds some level of moral or social expectation. Unlike guarantees, warranties, and service contracts, which are explicit and legally enforceable, non-contractual promises rely on the goodwill and reputation of a seller or service provider. For instance, a movie theater may not explicitly state that it offers refunds but may still provide one if a customer is dissatisfied. Similarly, a restaurant without advertised exchange policies may allow a dish to be swapped or offer a discount if a customer is unhappy with their meal. These actions demonstrate an unstated guarantee of satisfaction governed by the principles of customer service rather than formal legal agreements.
These types of promises reinforce trust between consumers and businesses and can be important for businesses that sell products or services without the ability for the customer to preview the item, such as in online shopping or mail-order catalogs. Collateral or a money-back agreement can serve as a promise of quality to offset the risk of dissatisfaction, encouraging purchases and signaling confidence in the product's quality. Without enforceable contracts, like in the example of a surgeon expecting payment, there would be higher risk, discouraging agreements and negatively impacting economic transactions and growth.