Question

Review the details in this case and identify one example of (a)

a corporate level plan or strategy and (b) a functional level plan
or strategy.

Answer 1

A corporate level plan is the overall direction and objectives set by top management, while a functional level plan focuses on a specific department or function within the organization.

Step-by-step explanation:

A corporate level plan or strategy refers to the overall direction and objectives set by the top management of a company. It involves making decisions that affect the entire organization and its long-term goals. An example of a corporate level plan could be a company's decision to expand its operations globally by opening new branches in different countries.

A functional level plan or strategy, on the other hand, focuses on a specific department or function within the organization. It outlines the actions and tactics required to achieve the objectives set by the corporate level. For instance, a marketing department developing a new advertising campaign to increase brand awareness can be an example of a functional level plan.