Question

Which statement about primary research is true?

a. primary research refers to data collected by others outside an organization.
b. primary research provides feedback directly related to an organization and its needs.
c. primary research is free from biases toward preexisting opinions and beliefs.
d. primary research is less time-consuming and less expensive to carry out than secondary research.
e. primary research is generally less useful for your business problems than secondary research.

Answer 1

Primary research is tailored to an organization's specific needs by directly gathering feedback through various methods such as interviews and observations.

Option B is correct.

Step-by-step explanation:

The correct statement about primary research is option B. Primary research provides feedback directly related to an organization and its needs.

Unlike secondary research, which relies on data collected by others and is often less time-consuming and less expensive, primary research is conducted through methods such as observations, interviews, surveys, and experiments to generate original data that is specific to the researcher's question or organizational need. However, primary research is not free from biases as it can be influenced by the researcher's preexisting opinions and beliefs, and it typically requires more resources to carry out compared to secondary research.