Question

Assume you are in charge of developing the strategy for a multinational company selling products in some 100 countries worldwide. One of the issues you face is whether to employ a multi-domestic, transnational, or global strategy.

If your company's product is mobile phones, which strategies would make better strategic sense to employ? Why?

Answer 1

A multinational company selling mobile phones in 100 countries would benefit from employing a global strategy, which involves treating the world as a single market and using standardized products and marketing strategies across all countries.

Step-by-step explanation:

A multinational company selling mobile phones in 100 countries worldwide would benefit from employing a global strategy.

A global strategy involves treating the world as a single market and using standardized products and marketing strategies across all countries. This strategy would allow the company to achieve economies of scale, reduce costs, and maintain consistency in branding and product quality.

For example, Apple Inc. is a multinational company that employs a global strategy for its mobile phones. It sells its iPhones in multiple countries with consistent features, marketing campaigns, and retail strategies.