Final answer:
The sense of bliss associated with buying a new gift does not generally fade within 12 weeks.
Step-by-step explanation:
The correct answer is b) False. The sense of bliss associated with buying a new gift does not generally fade within 12 weeks. The term 'hedonic adaptation' refers to the tendency for humans to quickly adapt to positive or negative experiences, which can lead to a decrease in the intensity of emotional reactions over time. However, the specific duration of this adaptation varies depending on individual factors and the nature of the experience.