Question

Why do you think the peripheral route for persuasion is effective?

a) It focuses on people's sense of logic.
b) It relies on mere exposure.
c) It tries to affect people's emotions.
d) It is a form of brainwashing.

Answer 1

The peripheral route for persuasion is effective as it relies on positive association and emotions to persuade people. It does not require much effort or information processing from the audience and may result in temporary attitude or behavior change.

Step-by-step explanation:

The peripheral route for persuasion is effective because it relies on positive association and emotions to persuade people. Instead of focusing on logical arguments and facts, the peripheral route uses peripheral cues such as positive emotions and celebrity endorsement to promote a message or product. This route does not require much effort or information processing from the audience and may result in temporary attitude or behavior change. Examples of products that can be best sold using the peripheral route are athletic shoes endorsed by popular athletes and clothing styles worn by celebrities.