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A question about an instructor's comportment in the classroom, with a five-point scale ranging from "enthusiastic" on one end to "unengaging" on the other end would be What type of marketing research question?

A) Open-ended question
B) Multiple-choice question
C) Likert scale question
D) Semantic differential question

1 Answer

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Final answer:

The question is a Likert scale question, a common type in surveys to gauge attitudes or feelings with a range of quantifiable responses.

Step-by-step explanation:

The question about an instructor's comportment in the classroom with a scale ranging from "enthusiastic" to "unengaging" represents a Likert scale question. This type of question is commonly used in questionnaires and surveys to measure attitudes or reactions where respondents indicate their level of agreement or feeling regarding a particular statement. The Likert scale typically provides a range of responses that capture varying degrees of agreement or sentiment, which are often quantifiable and used for statistical analysis.

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