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It is important that the various elements of the marketing mix be consistent with each other. Which statement indicates an inconsistency between elements of the marketing mix?

a) High-quality product with a low price
b) Extensive advertising for a niche product
c) Premium pricing for a luxury item
d) Limited distribution for a mass-market product

User AymericM
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1 Answer

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Final answer:

The inconsistency in the marketing mix is 'Limited distribution for a mass-market product', as mass-market products need wide distribution to reach their intended audience.

Step-by-step explanation:

The statement that indicates an inconsistency between elements of the marketing mix is 'Limited distribution for a mass-market product'. This is because mass-market products generally require wide distribution to reach a broad audience. When elements such as product quality, pricing strategy, and distribution channels do not align, it can lead to customer confusion and diminish the effectiveness of the marketing mix.

Price often acts as a signal of quality to consumers, especially when information about the actual quality is imperfect. Thus, a high-quality product with a low price might confuse consumers, as they may perceive the price as an indicator of lower quality. Extensive advertising for a niche product and premium pricing for a luxury item, on the other hand, are consistent with the target market and product positioning.

User MarkusM
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