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Joyce is not comfortable going online but likes to get detailed information about a product before buying it. She also prefers to order from home rather than going out to a store. Which of the following channels would Joyce find most suitable for obtaining product information?

A.The Internet
B.Catalogue
C.Booth
D.Kiosk
E.Store

1 Answer

4 votes

Final answer:

Joyce would find ordering through a catalogue most suitable for her needs. Catalogues provide detailed product information and allow for convenient home shopping, reducing the issues of imperfect information. Businesses like L.L. Bean utilize quality guarantees to instill confidence in catalogue and mail-order purchases.

Step-by-step explanation:

Considering Joyce's preferences for obtaining detailed product information and ordering from home without using the Internet, the most suitable channel for her would be ordering through a catalogue. Catalogues provide comprehensive information about products, which helps reduce imperfect information, and they allow for home shopping, which caters to her need for convenience. Moreover, companies like L.L. Bean that rely on mail order sales often provide a money-back guarantee and maintain a reputation for quality, further helping to reduce the risk associated with imperfect information when purchasing products without a physical inspection.

SELF-CHECK QUESTION
For each of the a. relatively low degree of imperfect information for buying apples, as they are simple, tangible products that can be easily assessed on the spot. b. relatively low degree of imperfect information for buying dinner locally, as the quality can be quickly judged. c. relatively high degree of imperfect information for buying a used laptop at a garage sale, as it may have underlying issues not visible at first glance. d. relatively high degree of imperfect information for ordering flowers online for a friend, as the condition and quality cannot be directly inspected before purchase.

User Lars Francke
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