Final answer:
Yes, mass media does play a role in the socialization of children by providing role models for them to imitate and conveying societal norms, values, and beliefs. It serves as an agent of gender socialization, particularly evident in portrayals within movies and television, and influences individuals throughout their lives.
Step-by-step explanation:
The statement 'Mass media plays a role in the socialization of children because it is constantly displaying role models that children may imitate' is true. Mass media, which includes television, newspapers, radio, and the Internet, significantly contributes to the socialization process by bombarding audiences with messages about societal norms and expectations. Children, who on average spend a considerable amount of time in front of screens, are particularly susceptible to these influences.
Mass media is also a significant agent of gender socialization. Studies show a disparity in the portrayal of genders within media, especially in children's films where the majority of characters are male, and female characters are often confined to limited roles of either the saint-like figure or the hypersexualized character. This imbalance lays out specific expectations for behavior based on gender.
While the exact measure of its influence is hard to quantify, it is clear that mass media is a potent force in the teaching of norms, values, and beliefs throughout our lives, serving both to socialize and resocialize individuals. Media not only entertains and sells goods but also plays a critical role during events of national significance, providing cultural references for society.