Final answer:
The film's production team deciding on the release strategy is engaged in the distribution phase of filmmaking, which follows pre-production, production and post-production.
Step-by-step explanation:
The film’s production team is deciding how to release a film, which usually takes place in the distribution phase of filmmaking. The phases of creation and film development include pre-production, where concepts are developed and meetings are held; production, where scenes are shot; post-production, where the movie is edited; and finally, the distribution phase, where strategies for releasing the film to audiences are formulated. This involves considerations for box office sales, DVD releases, broadcast rights, streaming services like Netflix, and possible digital distribution outlets.
A large economic aspect is also associated with this phase as the producers and the team need to ensure the recoupment of the production costs, a concern that does not typically come into play during the earlier phases of development and production. During distribution, marketing and promotional strategies are also discussed to maximize viewership and revenue.