Final answer:
The gross profit rate for the Swifty Company is 22.79%.
Step-by-step explanation:
In order to calculate the gross profit rate, we need to subtract the cost of goods sold (COGS) from the sales revenue and then divide the result by the sales revenue.
Sales revenue - COGS = Gross profit
Gross profit / Sales revenue = Gross profit rate
Using the given values,
Sales revenue = $761,000
COGS = $588,000
Gross profit = $761,000 - $588,000 = $173,000
Gross profit rate = $173,000 / $761,000 = 0.2279 or 22.79%
Therefore, the gross profit rate for the Swifty Company is 22.79%.