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Which word best describes the social, political, economic, and technological factors with which marketers interact?

a) Microeconomy
b) Competition
c) Immediate environment
d) Macroenvironment

User Favoretti
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1 Answer

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Final answer:

The term 'Macroenvironment' best encapsulates the broader external factors that marketers must consider, including political, economic, social, and technological influences.

Step-by-step explanation:

The word that best describes the social, political, economic, and technological factors with which marketers interact is d) Macroenvironment. The macroenvironment encompasses all the external factors that can influence an organization's decision-making process and overall performance, including the broader economic conditions, political landscapes, technological changes, and social trends. Understanding the macroenvironment is crucial for marketers as they craft strategies that align with these larger forces.

User Bnuhero
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