Question

Which data collection method is expensive to use but allows for on-the-spot synthesis of different viewpoints via two-way communication?

a) Interviews
b) Surveys
c) Observations
d) Focus groups

Answer 1

Focus groups are an expensive data collection method that allow for real-time synthesis of various viewpoints through direct interaction among participants, facilitated by a moderator.

Step-by-step explanation:

The data collection method which is expensive but allows for on-the-spot synthesis of different viewpoints through two-way communication is d) Focus groups. This method facilitates immediate interaction and discussion among participants, often yielding dynamic insight into the attitudes, perceptions, and opinions of a group concerning a particular topic. Focus group discussions are usually moderated by a researcher to probe deeper into the subject matter and capture a rich understanding of the participant's experiences and ideas.