Final answer:
A Zulily buyer would find data on purchase history, average order value, and customer demographics important for understanding and predicting customer behavior. Insights on cart abandonment rates and feedback are also valuable for refining shopping experiences.
Step-by-step explanation:
As a buyer for Zulily, it would be beneficial to have comprehensive data about customer purchase habits. Essential information would include purchase history, which could reveal repeat purchase patterns and preferred product categories. Additionally, it would be important to review the average order value to understand the financial impact of customer decisions and the frequency of their purchases to gauge customer loyalty and shopping behavior over time. Data on cart abandonment rates could offer insights into potential obstacles in the purchasing process. Segmenting customers based on demographics such as age, gender, and location could reveal important trends and enable personalized marketing strategies.
Finally, customer feedback and product return data can provide valuable information on customer satisfaction and product quality concerns.