Final answer:
Logos establishes logical connections through credible information and sound reasoning, while pathos creates emotional connections by appealing to the audience's feelings.
Step-by-step explanation:
The use of logos (developed through research) will establish logical connections by appealing to an audience's intelligence with credible information, facts, and sound reasoning. For example, by presenting a clear position with reliable evidence, such as stating that Emiliano's pizza is good value for money and provides leftovers.
On the other hand, the use of pathos will establish emotional connections by appealing to the feelings and emotions of the audience. An appeal to pathos might highlight the pleasure of eating Emiliano's pizza or the desire not to feel left out when others are enjoying themselves, creating a sense of belonging or empathy.