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2 votes
I'd say ... ""Obviously that is a valid concern and I'm glad you brought it up ... You see, I want you to realize that if an agent tells you that he or she does the things that I say I'm going to do, which is to ...

""Actively prospect daily every single day to get your home sold ...
""Then he or she is more than likely stretching the truth a little. Can I tell you why I think that?"" (Sure)
""Agents that advertise a lot don't want to work. So, what these individuals will tell you is that they actively prospect every day to impress you ...
""But, let me ask you a question ... If you could sell a home without spending 50% of your money ... would you?"" (Yes)
""I mean, all smart business people would ... wouldn't they?"" (Yes)
""Either they are not smart, or they aren't telling you the whole truth ... does that make sense?""
What objection is being addressed, and how is it handled?
A) Concern about the agent's dedication to daily prospecting.
B) "Did they promise you that they would be showing your home non-stop?" (Yes) "Well then, I can appreciate what you're telling me... you see I promise you I will not be showing your home! Do you want to know why?"
C) "I totally understand the thought of trying to get a home sold yourself... I mean, let's face it... saving that commission can mean some good money in your pocket... right?"
D) "I can appreciate that, almost everybody does, so when would you like to see how 85% of the homes I list for sale sell and why only 40% of the homes listed with other agents sell... tonight at 6:00 or tonight at 7:30?

1 Answer

4 votes

Final Answer:

A) Concern about the agent's dedication to daily prospecting.

Step-by-step explanation:

The objection being addressed is the concern about the agent's dedication to daily prospecting. The speaker acknowledges the validity of this concern and attempts to address it by expressing skepticism about agents who claim to prospect actively every single day. The argument presented is that agents who heavily advertise may not be committed to the hard work of daily prospecting and might exaggerate their efforts to impress potential clients.

The speaker questions the logic of spending substantial money on advertising when, theoretically, homes could be sold without such expenses. This response aims to alleviate the concern by suggesting that agents who claim constant daily prospecting might not be entirely truthful or dedicated.

The speaker uses a persuasive strategy by engaging the listener and asking questions to evoke agreement. The dialogue is crafted to build a case against the credibility of agents who boast about daily prospecting.

By presenting the idea that smart business people would sell a home without excessive spending, the speaker positions themselves as a more pragmatic and effective alternative. This approach seeks to challenge the listener's initial concern and highlight the speaker's commitment to a more efficient and cost-effective approach to selling homes.

In the given context, option A effectively addresses the concern about the agent's dedication to daily prospecting and attempts to position the speaker as a more credible and pragmatic choice.

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