Final answer:
Analytics can offer valuable insights into the educational and social experiences of customers, particularly in reference to students affected by global events like pandemics. Research and analysis validate initial hypotheses about customer behavior and preferences. This helps businesses to effectively adapt and customize their offerings.
Step-by-step explanation:
Analytics can provide immediate valuable information about various types of customers. In the context of conducting research on a specific demographic like students in their late teens and early twenties, analytics can shed light on educational and social experiences, especially under unique circumstances such as during a global pandemic. These insights can help businesses tailor their services and products to meet the needs and preferences of this particular group.
Experts often have a good initial hypothesis before conducting a detailed analysis. This intuition can serve as a preliminary guide, but it is the analytical process that validates these assumptions. Through methods such as surveys, interviews, or experiments, valuable customer data is gathered and analyzed to avoid potential mistakes and confirm evidence-based conclusions.