Final answer:
Actionable insights help explain the effectiveness of an online marketing campaign by providing data-driven guidance for optimizing strategies and improving performance.
Step-by-step explanation:
Actionable insights can be described as explaining the effectiveness of an online marketing campaign. When professionals discuss actionable insights, they refer to the data analysis that helps decision-makers and marketers optimize their strategies. These insights provide clear guidance on how to improve performance, such as which aspects of a campaign are working well and which require adjustments. For example, if an e-commerce site sees a high cart abandonment rate, actionable insights might suggest the need to streamline the checkout process or offer more competitive shipping options. This kind of feedback is critical for determining the success of marketing efforts and ensuring resources are used efficiently to achieve business goals.