Question

A cereal company attempts to promote its product by placing certificates for a cash prize in selected boxes. This promotion is an example of:

a) Pull strategy
b) Push strategy
c) Guerrilla marketing
d) Sales promotion

Answer 1

The promotion described in the question is an example of sales promotion, where a cereal company places certificates for a cash prize in selected boxes to encourage consumers to purchase their product.

Step-by-step explanation:

The promotion described in the question, where a cereal company places certificates for a cash prize in selected boxes, is an example of sales promotion.

Sales promotion is a marketing strategy aimed at increasing sales or creating awareness about a product or service. In this case, the company is using the cash prize certificates as an incentive to encourage consumers to purchase their cereal.