Question

In the implementation phase of the marketing plan, ethical issues can happen in which of the following actions?

a. targeting
b. segmentation
c. development of the swot analysis
d. positioning

Answer 1

In the implementation phase of the marketing plan, ethical issues can happen in the targeting action. Targeting refers to identifying a specific group of consumers that a company wants to reach with its marketing efforts. Ethical issues can arise when a company uses targeting strategies that are deceptive or misleading.

Step-by-step explanation:

In the implementation phase of the marketing plan, ethical issues can happen in the targeting action. Targeting refers to identifying a specific group of consumers that a company wants to reach with its marketing efforts. Ethical issues can arise when a company uses targeting strategies that are deceptive or misleading, such as targeting vulnerable or underage individuals.

For example, if a company targets children with unhealthy food products, it can raise ethical concerns about promoting unhealthy eating habits and contributing to childhood obesity.