Question

coca-cola uses television and print advertising, event sponsorship, and point-of-purchase displays. what does this combination of promotional tactics represent for coca-cola?

Answer 1

The combination of television and print advertising, event sponsorship, and point-of-purchase displays represents an integrated marketing communications strategy for Coca-Cola.

Step-by-step explanation:

The combination of television and print advertising, event sponsorship, and point-of-purchase displays represents an integrated marketing communications strategy for Coca-Cola. This strategy allows Coca-Cola to reach its target audience through various channels and reinforce its brand image and messaging. For example, television advertising helps Coca-Cola reach a wide audience, while event sponsorship allows the company to engage with consumers directly. Point-of-purchase display