Question

In what stage of the new product development process would a marketing manager look at the organization's resources and objectives to assess the firm's ability to produce and market a product?

a. business analysis
b. product commercialization
c. idea generation
d. test marketing
e. new idea screening

Answer 1

A marketing manager assesses the organization's ability to produce and market a product during the business analysis stage of the new product development process.

Step-by-step explanation:

In the new product development process, a marketing manager would look at the organization's resources and objectives to assess the firm's ability to produce and market a product during the business analysis stage. This step involves evaluating the product's commercial viability, production costs, potential pricing strategies, production processes, output quantity, and labor requirements relative to the firm's capabilities and overall objectives. Critical considerations include evaluating how the new product would fit within the current market structure, the level of market power the firm holds, the product's competition, and the barriers to entry for new competitors.