Question

Select all that apply innovators are the consumers who are the first to have a given product or service once it is released. which of the following traits would innovators most likely have?

a. risk takers
b. risk averse
c. pride in keeping products as long as they can
d. highly knowledgeable (about the product/service) not price sensitive

Answer 1

Innovators are the consumers who are the first to have a given product or service once it is released. They are likely to have traits such as being risk takers, being highly knowledgeable about the product or service, and not being price sensitive.

Step-by-step explanation:

Innovators are the consumers who are the first to have a given product or service once it is released. Traits that innovators are most likely to have include:

• Risk takers: Innovators are willing to take risks and try new things, even if they are unsure of the outcome.
• Highly knowledgeable: Innovators tend to be well-informed about the product or service they are interested in.
• Not price sensitive: Innovators are less concerned about the price of a product and more focused on being the first to have it.