Answer:
Step-by-step explanation:
Q1: Which marketing concept/philosophy is used by D&F sneakers? Justify your answer with valid arguments. (5 marks)
Answer: The marketing concept/philosphy that the D&F sneaker company has used is "Societal Marketing Concept".
It benefits society with making profit.
It is made sure that the products satisfy the needs of the customers, no compromise on that.
Environment conscious people would be attracted towards it, which eventually would grow the potential customers.
The supply chain process would make an impact on the society, nature, and create betterment for humans.
On the bigger aspect, the behavior of the consumer would change from seeking individual benefit to societal benefit.
Q2: Write down the benefits of marketing philosophy used by D&F Sneakers. (5 marks)
Answer: There's a great saying that "People buy with emotions and then later justify with logic".
The societal marketing concept is highly effecting in many ways, such as:
Building a good brand image.
Diversifying audience and expanding potential customers.
Spreading awareness about how plastic is harmful for the environment that surrounds us, and also help the company have attention of environmentalists, who could do good as brand ambassadors for the company.
Boost sales, cause environment influences would promote this product and people would by this product for the benefit of the society.
This approach would boost profit margin cause the expenditure on supply chain would decrease, and the raw material would cost much less than what it would have on other materials than the waste plastic.