Final answer:
Shoppers Drug Mart enhances customer's experiences by creating beauty boutiques and redesigning cosmetic counters, drawing from historical consumer behavior strategies to influence emotions and encourage spending, thus moving away from impersonal online transactions to a more engaging sensory shopping environment.
Step-by-step explanation:
Shoppers Drug Mart has enhanced a customer’s visual and sensory experience through several strategies, including establishing beauty boutiques and redesigning its cosmetics counters. The beauty boutiques serve as a significant initiative, allowing customers to engage in an immersive shopping experience that caters to their cosmetic and skincare needs. The aesthetically pleasing boutiques and strategically designed displays stimulate customer emotions and desire for consumption, linking back to the history of the department store's evolution.
The history of consumer behavior reveals that shopping environments have been meticulously crafted to influence emotions and encourage spending. Reflecting the earlier approach, where stores like Wanamaker's and Selfridge's captivated consumers with enticing window displays and a wide assortment of goods, Shoppers Drug Mart creates an environment that aims to transcend the basic utility of products, promoting a lifestyle image that attracts customers.
Similar to how the department stores of yesteryears used fixed pricing and advertising to shape consumption patterns, beauty boutiques leverage modern marketing techniques and interior design to allure customers and bolster sales. By enhancing the sensory aspects of shopping, these initiatives move away from the impersonal nature of online and automated transactions, offering a more personalized and engaging experience.