Final answer:
A commercial claiming a product is superior to others can lead to accusations of deceptive advertising, which is investigated by the FTC to ensure factual accuracy in advertising claims.
Step-by-step explanation:
When a commercial claims that a product is superior to any other on the market, the marketer risks accusations of deceptive advertising. The Federal Trade Commission (FTC) often investigates factual claims about a product's performance. False statements can lead to legal consequences, as advertising that presents claims as facts must be truthful. Exaggeration and puffery are permitted to a certain degree, but they must not be misleading or untrue. The Latin phrase Caveat emptor, which means 'let the buyer beware,' reflects the responsibility of the consumer to be cautious with advertising claims.