Final answer:
Two advantages of a channel type in business are efficiency in distribution and specialization, while two disadvantages include loss of control and potential for channel conflicts.
Step-by-step explanation:
When evaluating the functions that need to be performed by a channel type in business, there can be several advantages and disadvantages worth considering. Two primary advantages are the efficiency in distribution and the potential for specialization. An efficient distribution channel can help a product reach its target market more effectively and quickly, which can save the company time and resources. Specialization, on the other hand, allows each member of the channel to focus on their strengths, improving the overall quality of services provided to the end consumer.
On the flip side, two common disadvantages include the loss of control and potential conflicts. When a company uses intermediaries, it might lose some control over how its products are marketed and sold. Additionally, there is a risk of channel conflicts arising, either between intermediaries or between the manufacturer and intermediaries, which can disrupt the supply chain and potentially damage the brand image.