Final answer:
To improve registration rates, Laura should refine the ad campaign's call-to-action, target her audience more effectively, simplify the registration process, and consider retargeting ads. Additionally, promoting interactive event techniques like live polls in the campaign can increase the perceived value of attending the live demo.
Step-by-step explanation:
Laura is experiencing a high engagement rate in her ad campaign, but the registration numbers for the company's live demo are low. To optimize the campaign, Laura could consider several strategies. First, she can ensure that the call-to-action (CTA) is clear and compelling, making it easy for engaged audience members to register. She might also look into segmenting her audience and targeting her ads more effectively to reach those most likely to register. Additionally, checking the registration process for simplicity and user-friendliness can remove barriers that prevent registrations. Lastly, implementing retargeting ads could help to remind those who engaged but didn't register to complete the registration process.
To further engage potential registrants during the event, Laura can also implement interactive techniques such as live polls, surveys, and small group discussions to maintain interest and encourage participation. These engagement strategies can be advertised in the campaign to increase the perceived value of the live demo and potentially improve registration rates.